|Well, in a nutshell, there are 3 rules:
1) who's local? No substitute for service.
2) what are the leading boats using? (I'm talking about well-sailed, similarly sized masthead racer-cruisers.)
3) see Rule #1 again.
You can go North, Far East, FX or Sails Direct (i.e., North online) or you can talk to a local loft that offers service in your area.
We have one local rep for a name brand loft up here, but we now have a Toronto loft (repping another name brand sail) that is paying attention to our fleets, knows what they're doing, providing service, and making periodic visits here.
All of the lofts have access to the same basic materials, and most will have good shapes, but the thing that may get you is a mistake in measurement or finishing, and that's when the local representation will make or break your experience.
Boat show season in this part of the country is January, and there are specials to be had. Good hunting, and Merry Christmas!